I enjoy dreaming up fictional brands as a way to explore ideas outside of client work, and this one became Maybe, a premium chocolate concept.

I designed a series of abstract collage wrappers, dreamt up unusual flavour combinations like candied violet & licorice, or salted wildflower honey, and had fun shaping the personality of the brand.

I'd love to create something beautiful for a passionate chocolatier one day, so if that’s you please get in touch!