I have over 10 years experience creating imaginative and beautiful artwork for globally sold children’s toys across three product categories: Interactive, Activities, and Collectibles. I work closely with designers at Spin Master to make products come to life, from ideation to the final production. My expertise includes repeat pattern design, icon design, colour selection, competitive and trend research, and more.

Interactive

I love working on interactive products, blending creativity and innovation to create lifelike toys that deeply connect with kids. My contributions to Hatchimals and Purse Pets include colour selection, repeat pattern design, wing design, and eye design.

Activities

Activity toys were my entryway into the world of children’s toy design, beginning in 2016 with Spin Master’s Sew Cool sewing machine. I have supported the Spin Master activities team on brands such as Cool Maker, Kinetic Sand, and Etch-a-Sketch, and I am a go-to artist for bracelet kit development, making huge contributions to the TOTY-award winning KumiKreator, and TOTY nominated PopStyle Bracelet Maker.

Collectibles

I've worked on beloved collectible toy brands including Hatchimals, Jellykins, and Zoobles. I excel in creating detailed artwork for small figures, and designing supporting elements like sticker sheets, packaging elements, and playset backgrounds.